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Suppose that a particular industry has a four-firm concentration ratio of 85 and a Herfindahl index of 3,000. Most likely, this industry would achieve
Endless Chain Referral Method
A marketing strategy where existing customers are encouraged to refer new clients, potentially creating a continuous chain of referrals.
Friends
People known for some time and with whom we share common interests and/or hobbies.
Salespeople
Individuals who sell products or services to customers, focusing on meeting customer needs and closing sales transactions.
Endless Chain
A sales technique where current customers are used to generate leads for future sales by asking for referrals to new prospects.
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