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In game theory, the credibility of a threat
Percentage of Ad Spend
The proportion of a company's or campaign's budget allocated specifically to advertising expenses.
Budget Portioning
The allocation of financial resources among various areas or categories within a project or organization.
Ideation
The creative process of generating, developing, and communicating new ideas, whether abstract or concrete.
Prototypes
Early models or samples of a product built to test a concept or process, used for demonstrations and feedback before final production.
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