If a More Efficient Technology Was Discovered by a Firm

question 250

Multiple Choice

If a more efficient technology was discovered by a firm, there would be

• A)an upward shift in the AVC curve.
• B)an upward shift in the AFC curve.
• C)a downward shift in the AFC curve.
• D)a downward shift in the MC curve.

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Definitions:

AIDA Model

A marketing model that describes the stages a customer goes through in the process of purchasing a product, including Attention, Interest, Desire, and Action.

Integrated Marketing Communications

A holistic approach to marketing communications that ensures all forms of communication and messages are carefully linked together.

AIDA Model

A marketing model that stands for Attention, Interest, Desire, and Action, outlining the steps toward successfully marketing and selling a product or service.

IMC Goal

The objective of Integrated Marketing Communications to ensure consistency of message and the complementary use of media, aiming to create a seamless and unified user experience across all marketing channels.