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When a firm is experiencing diseconomies of scale,
Face-threatening Acts
Actions or statements that challenge the social standing or dignity of another person within an interaction.
Corrective Facework
The communication strategies employed to repair one's image or persona in the eyes of others after a perceived or actual loss of face.
Positive Face
The desire to be liked, appreciated, and valued within one's social group.
Politeness
The practice of showing respect and consideration for others through courteous behavior and language.
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