Firms Would Rather Shrink Package Sizes Than Raise Prices Because

question 298

True/False

Firms would rather shrink package sizes than raise prices because consumers will feel less of a loss from the change in package size.

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Definitions:

Open-Ended Questions

Questions formulated to encourage detailed, meaningful, and thoughtful responses, rather than yes-no answers or specific data.

Nondirective Interview

An interviewing technique where the respondent leads the conversation, with minimum control exerted by the interviewer.

Hypothetical Incidents

Scenarios or situations that are imagined or theoretical used to assess reactions, decisions, or behaviors in a controlled environment.

Situational Interview

An interview in which an applicant is given a hypothetical incident and asked how he or she would respond to it