Why Do Cereals Marketers Most Prefer to Have Their Brand

question 260

Multiple Choice

Why do cereals marketers most prefer to have their brand occupy the shelf-space a foot or two below a typical adult's eye-level?

• A)Because they know that adults typically look down when they go by the store shelves.
• B)Because that shelf-space is the lowest priced space they could occupy.
• C)Because it's a lot easier to restock those shelf-spaces.
• D)Because they are targeting the children who go shopping with adults.

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