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People's Tendency to Prefer the "Default" Option Over Other Options

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People's tendency to prefer the "default" option over other options is known in prospect theory as


Definitions:

Transactional Style

A management approach focusing on the transactions or exchanges between leaders and their followers, often involving rewards or punishments.

Transformational Leader

A leadership approach where an individual inspires and motivates followers to achieve extraordinary outcomes by transforming their attitudes, beliefs, and values.

Multigenerational Marketing

Marketing strategies designed to appeal to consumers from several age groups or generations, taking into account their varying preferences and values.

Concentrated

Having a high density or intensity of a particular attribute or substance in a specific area.

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