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The first Pepsi yields Craig 18 units of utility and the second yields him an additional 12 units of utility. His total utility from three Pepsis is 38 units of utility. The marginal utility of the third Pepsi is
Memory
The cognitive function that enables storage, retention, and retrieval of information over time.
Computers
Electronic devices that process, store, and retrieve information, executing commands through programming.
Eidetic Imagery
The rare ability to recall images, sounds, or objects in memory with high precision for a brief period after only a few instances of exposure.
Analogy
A comparison between two things, typically for the purpose of explanation or clarification.
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