Refer to the diagram, where xy is the relevant budget line and I1, I2, and I3 are indifference curves. At point K, 
Definitions:
Aesthetic
Pertaining to the appreciation or critique of beauty or good taste, often used in design, art, and culture.
Functional Benefits
Refers to the practical or useful aspects of a product that meet the needs of the consumer.
Perceptual Benefits
The intangible advantages consumers perceive they obtain from a product or service, which contribute to their purchasing decision.
Breath Mint
A small, flavored product designed to freshen breath and typically consumed after eating.
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