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You are the sales manager for a software company and have been informed that the price elasticity of demand for your most popular software is less than 1. In order to increase total revenues from that product, you should
Marketing Ethics
The principles and standards guiding the conduct of marketing practices to ensure fairness, honesty, and respect for consumers.
Unethical Business Practices
Actions by businesses that are deemed morally wrong, whether legally permissible or not, often leading to harm or disadvantage to customers, employees, or society as a whole.
Socially Responsible
Acting with consideration for the impact one's actions have on society, the environment, and the welfare of others.
Pay Practices
The methods and policies businesses use to compensate their employees, including wages, salaries, bonuses, and benefits.
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