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If a firm finds that it can sell $13,000 worth of a product when its price is $5 per unit and $11,000 worth of it when its price is $6, then
Aggregate Demand Curve
Describes the buying behavior of a group of consumers. We add up all the individual demand curves to get an aggregate demand curve (the relationship between the price and the number of purchases made by a group of consumers).
Total Demand
Represents the entire quantity of a certain product or service that consumers in a market are willing and able to purchase at a given price level.
Market
A physical or virtual space where buyers and sellers interact to exchange goods, services, or information.
Highest Willingness to Pay
The maximum amount an individual is prepared to spend to obtain a good, service, or outcome, reflecting the perceived value.
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