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Sometimes, public goods whose benefits are less than their costs still get produced because
Marketers
Marketers are professionals or companies involved in the promotion and selling of products or services, including advertising, market research, and strategy development.
B₂C Buying
Business-to-consumer buying; refers to the transactions and processes whereby individuals purchase products or services from businesses for personal use.
Buying Situations
Different scenarios or sets of circumstances under which purchases are made, each requiring different marketing strategies and approaches.
Types
Categorizations or classifications of items or concepts based on shared characteristics or attributes.
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