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Assume that a consumer has a given budget or income of $12 and that she can buy only two goods, apples or bananas. The price of an apple is $1.50 and the price of a banana is $0.75. For this consumer, the opportunity cost of buying one more apple is
Halo Effect
Uses one attribute to develop an overall impression of a person or situation.
Self Schema
A cognitive framework comprising beliefs and ideas about oneself that guides processing of self-relevant information.
Script Schema
Cognitive frameworks that provide knowledge about the sequence of actions that are typically involved in particular social scenarios.
Domestic Schema
A cognitive framework that organizes information related to household or familial roles, responsibilities, and dynamics.
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