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Lashley

question 20

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Lashley:


Definitions:

Bounce Rate

The percentage of visitors to a website who navigate away from the site after viewing only one page, often used as an indicator of site engagement or relevance.

Amazon

An online retail giant known for offering a broad range of products, from books to electronics, and services such as cloud computing and digital streaming.

Online Marketing Framework

A strategic plan outlining the digital channels and tactics used to reach and engage customers on the internet.

Content

The information and experiences that are directed towards an end-user or audience, including written, visual, or audible material.

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