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According to Klein's theory:
Conditional Privilege
A legal concept in libel and slander law that offers protection from defamation suits when the statements made were under certain conditional or privileged circumstances.
Fair Comment
A legal defense that protects some statements made in the public interest from defamation charges, provided they are made without malice.
Image Advertising
A form of advertising aiming to create a positive mental image of a product or brand in the mind of consumers, rather than promoting specific features or benefits.
Goodwill
The intangible asset representing a business's value beyond its tangible assets, often related to reputation, brand, or customer loyalty.
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