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McDougall studied what he called purposive behavior,which was different from the reflexive behavior of Watson and the Russian researchers.
Social Technographics
A classification of people according to how they use social technologies, including creators, critics, collectors, joiners, spectators, and inactives.
Social Technographics
A classification approach of consumers based on their use of social technologies like blogs, social networking sites, and other web-based applications.
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