Which of the Following Is Correctly Associated with Hollingworth

question 68

Multiple Choice

Which of the following is correctly associated with Hollingworth:

• A)she found no evidence that women are psychologically impaired during menstruation
• B)she made significant contributions towards the understanding and the education of retarded children
• C)she made significant contributions toward the understanding and education of intellectually gifted children
• D)all of these choices

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Definitions:

Resegmentation

Involves modifying the market segmentation of a product or service to reach new or more specifically targeted groups of consumers.

Perceptual Map

A visual representation used in marketing to plot the position of products or brands on a two-dimensional graph, based on consumer perceptions of key attributes.

Market Positions

The rank or standing of a company's product or brand in a particular market, relative to its competitors.

Firms Strengths

The unique assets, capabilities, or advantages that give an organization a competitive edge in the market.