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The difference between the present value of all benefits and the present value of all costs is the
VALS Profile
A psychographic tool developed to categorize consumers into types based on their values, attitudes, and lifestyles to better understand buying behavior.
Drive
An innate or learned psychological factor that compels or motivates an individual's actions toward a particular goal.
Customer Value
How a customer views the value of a product or service compared to other available options.
Video Teleconferencing
A technology that allows people in different locations to hold face-to-face meetings without needing to be in the same place, through the Internet and video equipment.
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