During the Rapid Expansion of NASCAR During the 1990s and 2000s

question 21

Multiple Choice

During the rapid expansion of NASCAR during the 1990s and 2000s, the Bristol Motor kept expanding capacity to keep up with demand. The August race became the 3^rd most attended sporting event in the world. The recession of 2007-2009 diminished fan interest in that race such that there were empty seats in 2010 and 2011. It would have been in that owner's best interest to

• A)reduce ticket prices so that sellouts would resume.
• B)spend money to reduce seating.
• C)set the ticket price to where MC=MR which may mean that there would not be a sellout.
• D)spend as much money on advertising as necessary to ensure a sellout.

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Definitions:

Reinforcement Schedule

In operant conditioning, the rule that describes how often and under what conditions a behavior is reinforced.

Vicarious Punishment

Learning process in which an individual observes another being punished and thus learns to inhibit the behavior that led to the punishment.

Fixed Ratio Reinforcement

A reinforcement schedule in behavioral psychology where a response is reinforced only after a specified number of responses.

Latent Learning

A form of learning that occurs without any obvious reinforcement of the behavior or associations that are learned.