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When evaluating a business decision, an economist will often resort to the use of present value because
Social Influence
The effect that the words, actions, or mere presence of other people have on an individual's thoughts, feelings, attitudes, or behaviors.
Word Of Mouth
The influencing of people during conversations.
Consumer Conversations
Dialogues between consumers, either online or offline, where experiences, opinions, and advice related to products or services are shared.
Brands
Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.
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