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A key assumption about the way firms behave is that they
Pure Monopolist
A market structure in which a single seller controls the entire supply of a product or service, and there is no close substitute.
Marginal Revenue
is the additional revenue that a firm receives from selling one more unit of a good or service.
Nondiscriminating Pure Monopolist
A monopolist that charges all consumers the same price for its product, regardless of the differences in their willingness to pay.
Marginal Revenue Curves
A graphical representation showing how an additional unit sold affects total revenue, typically sloping downwards for firms with market power.
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