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If the price rises and the total amount consumers spend on the good remains unchanged, then demand must be
Market-Product Grid
A matrix used to represent the relationships between different markets (customer groups) and products, often to identify market segmentation or product differentiation opportunities.
Cross-Tabulation
A statistical method used to analyze and compare the relationship between two or more categorical variables by organizing data into a table.
Growth-Share Matrix
A strategic business tool used to help a company analyze its product portfolio regarding market growth rate and market share.
Market Segmentation
The process of dividing a target market into smaller, more defined categories based on characteristics such as needs, demographics, or interests.
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