If the Price Is So High That Vendors Find Too

question 110

Multiple Choice

If the price is so high that vendors find too many unsold bottles remaining in inventory, they might dispose of their excess inventory by

• A)raising the price per bottle.
• B)lowering the price per bottle.
• C)closing early.
• D)creating a surplus.

---

Definitions:

Trade Promotions

Marketing activities directed at members of the distribution channel, such as retailers and wholesalers, to stimulate sales or support product introduction.

Direct Marketing

A type of advertising which allows businesses to communicate directly with customers through various media, including mail, email, texts, and social media.

Push Strategy

A marketing strategy that aims to push products toward consumers by convincing channel partners to feature products, thereby driving or creating consumer demand.

Pull Strategy

A marketing strategy that aims to create demand from end consumers, encouraging them to actively seek out a product and thus 'pull' it through the distribution channel.