All Other Things Being Equal, a Company That Sells Multiple

question 75

Multiple Choice

All other things being equal, a company that sells multiple products should attempt to structure its sales mix so the greatest portion of the mix is composed of those products with the highest:

• A) selling price.
• B) variable cost.
• C) contribution margin.
• D) fixed cost.
• E) gross margin.

---

Definitions:

Sensation

The process by which sensory receptors and the nervous system receive and represent stimuli from the environment.

Perception

The process of organizing and interpreting sensory information to make it meaningful.

Absolute Threshold

The minimum stimulus intensity required to detect a stimulus or produce a sensory response in at least 50% of trials, indicating the limits of human sensory perception.

Difference Threshold

The smallest amount of change between two stimuli that a person can detect 50% of the time, also known as the just noticeable difference (JND).