Argosy Incorporated Uses Target Costing and Will Soon Enter a Very

question 40

Essay

Argosy Incorporated uses target costing and will soon enter a very competitive marketplace in which it will have limited influence over the prices that are charged. Management and consultants are working to fine-tune the company's sole service, which hopefully will generate a 12% return (profit) on the firm's $24,000,000 asset investment. The following information is available.
Hours of service to be provided: 34,000
Anticipated variable cost per service hour: $30
Anticipated fixed cost: $2,560,000 per year
Required:
A. How much profit must Argosy produce to achieve a 12% return?
B. Calculate the revenue per hour that Argosy must generate to achieve a 12% return.
C. Assume that prior to entering the marketplace, management conducted a planning exercise to determine whether a 14% return could be attained in Year No. 2. Can the company achieve this return if (a) competitive pressures dictate a maximum selling price of $195 per hour and (b) service hours, variable cost per service hour, and fixed costs are the same as the amounts anticipated in year no. 1? Show calculations.
D. If your answer to part "C" is "no," suggest and briefly describe a procedure that Argosy might use to achieve desired results.

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Definitions:

Quantity Demanded

Refers to the total amount of a good or service that consumers are willing and able to purchase at a specific price.

Price

The amount of funds needed to purchase a commodity, service, or asset.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded by consumers.

Income

Recurrent earnings sourced from occupational activities or investments.