The Social-Cognitive Theory Suggests That

question 6

Multiple Choice

The social-cognitive theory suggests that:

• A)one must uncover hypothesized hidden motives for behavior.
• B)identification of defense mechanisms a person utilizes is crucial.
• C)cognitions can be measured through assessment of personality characteristics.
• D)individuals learn through watching the behavior of others.

Understand the challenges faced by first movers and how they establish markets.

Examine strategies for targeting innovators and early adopters to gain market acceptance.

Recognize the impact of diffusion of innovation on product life cycle.

Evaluate the effectiveness of promotion techniques in influencing product adoption.