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The transition step
Argument By Emotion
A persuasion technique that relies on emotional appeals rather than logical facts.
Logos
Logos is a principle in classical rhetoric that represents logical reasoning or argument, and in branding, it refers to a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
Argument By Logic
Persuasion or debate technique where the focus is on using reasoned and structured reasoning to support a position or refute an opposing one.
Satisfied Need
A fulfilled requirement or desire, which no longer motivates behavior once it has been addressed.
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