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Net benefit can be maximized by finding the greatest difference between:
Auxiliary Consumption
Consumption that is supplementary and supports the primary use or function of a product or service.
Emotional Engagement
The emotional connection a consumer develops with a brand, influenced by marketing communications and customer experiences.
Self-Identification
The process by which individuals define and understand themselves based on their own perceptions and beliefs, often expressed through affiliations, interests, and values.
Cultural Competence
The ability to understand, appreciate, and interact with people from cultures or belief systems different from one's own.
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