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According to the marginal decision rule, if the marginal benefit of an additional unit of an activity exceeds the marginal cost, the quantity of the activity should be increased.
Sales-oriented Era
A period in history where businesses prioritized selling as many products as possible, often with aggressive sales tactics, focusing on sales volume over customer needs.
Market-oriented Era
A period in business thought where the focus is on understanding and satisfying the needs and preferences of customers through research and market analysis.
Retailing-oriented Era
A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.
Production-oriented Era
A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.
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