Use the Following for Questions 61-69

question 55

Multiple Choice

Use the following for questions 61-69.

-(Exhibit: Consumer Equilibrium 1) Assume that the price of good X is $2 per unit, the price of good Y is $1 per unit, and you have $10 of income to spend on both goods.To maximize utility, you would consume _______ units of X and _______ units of Y.

• A) 3; 4
• B) 4; 3
• C) 4; 6
• D) 5; 5

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Definitions:

Corporate Vertical Marketing System

A tightly integrated supply chain structure where a single company owns or controls each step of the production and distribution process.

21st Century Fox

A former American multinational mass media corporation involved in film and television production, known for its significant influence in the entertainment industry.

Integrated Marketing System

A cohesive marketing strategy that ensures all forms of communications and messages are linked together and support the core brand message.

Retailer-sponsored Cooperative

A group of independent retailers that band together to purchase in bulk and enhance their marketing efforts, sharing costs and benefits.