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The concept of diminishing marginal returns and the idea of negative marginal returns:
Product
An item or service created through a process and offered in the market to satisfy a specific need or want.
Opinion
A belief or judgment formed about something, not necessarily based on fact or knowledge.
Customer Benefit
The perceived value or advantage that a consumer gains from using a product or service.
Shock Approach
A strategy in marketing or communication that uses surprising or startling information to capture attention and provoke a response.
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