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If a Market Is Open to Entry by Potential Rivals

question 16

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If a market is open to entry by potential rivals, that market is said to be contestable.


Definitions:

Reinforcement Size

Reinforcement size relates to the magnitude or amount of reinforcement given which can affect the strength and rate of the behavior it is intended to modify.

Contingent Reinforcement

A form of behavior modification that involves the delivery of a reward or punishment contingent on the occurrence of specific behaviors.

Immediate Reinforcement

is the prompt reward or consequence following a behavior, which strengthens the behavior's association and likelihood of recurrence.

Desired Behavior

The specific actions or reactions that an organization or individual aims to elicit from others.

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