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If a market is open to entry by potential rivals, that market is said to be contestable.
Reinforcement Size
Reinforcement size relates to the magnitude or amount of reinforcement given which can affect the strength and rate of the behavior it is intended to modify.
Contingent Reinforcement
A form of behavior modification that involves the delivery of a reward or punishment contingent on the occurrence of specific behaviors.
Immediate Reinforcement
is the prompt reward or consequence following a behavior, which strengthens the behavior's association and likelihood of recurrence.
Desired Behavior
The specific actions or reactions that an organization or individual aims to elicit from others.
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