Examlex
In general equilibrium
Monopolistic Competition
A market structure characterized by many firms offering products that are similar but not identical, allowing for some degree of market power and product differentiation.
Close Substitutes
Goods or services that can easily replace one another in consumption due to their similar characteristics.
Horizontal Demand
Refers to a demand curve that is completely elastic, indicating that consumers are willing to purchase any quantity of the product at a specific price.
Product Differentiation
A marketing strategy that businesses use to distinguish their product from similar offerings in the market.
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