In 2007-2008, More Than 12,000 Members of the Writers Guild

question 163

Essay

In 2007-2008, more than 12,000 members of the Writers Guild of America went out on strike after contract negotiations with the Alliance of Motion Picture and Television Producers (AMPTP) came to impasse. The strike started in November, 2007 and concluded in February, 2008 and, by some estimates, cost the industry around $2 billion. Given the expense of the strike to the industry and lost income to the writers, what other alternatives might the writers have considered in their quest to pressure the AMPTP to make concessions? Why do you think the Writers Guild decided to strike instead of pursuing these less costly alternatives?

Comprehend the pricing strategies utilized by firms to optimize revenue through bundling and tying.

Explain the principles of peak-load pricing and its application.

Calculate optimal pricing and tariffs based on consumer demand and marginal cost.

Evaluate the effectiveness of intertemporal price discrimination strategies.

---

Definitions:

HR Department

The division within a company responsible for hiring, training, employee relations, and benefits administration.

Persuasive Communication

A technique of presenting information specifically aimed at influencing the audience's thoughts or actions.

Business Challenges

Issues or obstacles that businesses encounter in their efforts to achieve goals and objectives.

General Officer

A high-ranking officer in the military, usually in the army, air force, or marines, above a colonel or brigadier general.