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What Type of Metrics Does Customer Relationship Management Try to Optimize

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What type of metrics does customer relationship management try to optimize?


Definitions:

Physiological Needs

Basic physical requirements for human survival, such as food, water, and shelter.

Trait Theory

A psychological approach that attempts to study personality through the identification and analysis of consistent patterns of behavior and thought.

Thematic Apperception Test

A projective psychological test that involves respondents interpreting ambiguous images to reveal their underlying motives, concerns, and the way they see the social world.

16 PF Test

A psychological assessment tool that measures 16 personality factors or traits to understand human behavior.

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