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If You Were to Determine the Number of Visitors to Your

question 6

Multiple Choice

If you were to determine the number of visitors to your Web site who clicked on an advertisement you placed on your page, what metric would you measure?


Definitions:

Describing Personality

The act of outlining or detailing the distinctive traits, behaviors, and characteristics that make up an individual's character.

Big Five Trait

A model that describes human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Factor Analysis

A statistical approach designed to uncover root variables that account for the observed correlations among a collection of variables.

Personality Traits

Characteristic patterns of thoughts, feelings, and behaviors that make a person unique.

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