If You Were to Determine the Number of People Who

question 8

Multiple Choice

If you were to determine the number of people who bought some item from your Web site and compare this to the number of visitors, what metric would you measure?

• A) Hits
• B) CPM
• C) Buyer ratio
• D) Conversion rate

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Definitions:

Mixed Sales

Transactions that involve both the provision of a service and a tangible product, where different aspects of the sale may be subject to varying legal rules.

Combined Sales

The total sales volume resulting from the aggregation of different products or services sold by a company.

Contracts

Legally binding agreements between two or more parties that are enforceable by law.

Tangible Things

Objects or items that can be physically touched and seen, possessing material existence as opposed to abstract concepts.