What Is the Major Difference Between B2B and B2C E-Commerce

question 99

Multiple Choice

What is the major difference between B2B and B2C e-commerce?

• A) Customers interact freely in a B2B marketplace; they do not in a B2C marketplace
• B) Consumers are expected to surf the Web and purchase items from multiple Web sites; in a B2B marketplace long time relationships are established between the consumer and its business partner in the B2C market
• C) Interaction between consumers and businesses are direct in the B2B market; they are indirect in the B2C market
• D) The B2B marketplace does not involve consumers, just business partners; the B2C marketplace involves consumers

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Definitions:

Balanced View

An approach or perspective that fairly considers all relevant aspects of an issue, avoiding extremes in judgment or opinion.

Attribution

The process by which individuals explain the causes of behavior and events; attributions can be internal (due to personal factors) or external (due to situational factors).

Global Attributions

The tendency to ascribe the cause of a behavior or event to broad, over-generalized factors rather than specific ones.

Allocentric Individuals

People who prioritize others and the group's needs over their own individual interests.