What Is a "Sticky" Web Site

question 112

Multiple Choice

What is a "sticky" Web site?

• A) A Web site that gains popularity through e-channels
• B) A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it
• C) A Web site that is located by pop-up and pop-under ads
• D) A Web site that attracts consumers and encourages them to return

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Definitions:

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