The Auto Industry Is Currently Creating Customer Web Sites That

question 176

Multiple Choice

The auto industry is currently creating customer Web sites that allow one to build and purchase their own unique car. This type of Web site creates what type of business opportunity?

• A) Direct e-sales
• B) I-purchasing
• C) Consumer specialty purchasing (CSP)
• D) Mass customization

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Definitions:

Shared Values

Core beliefs or principles that are collectively regarded as important by members of a group, organization, or society.

Common Cultural Assumptions

are the shared beliefs and values that are implicitly understood and followed by members of a particular culture.

Geert Hofstede

A Dutch social psychologist best known for his research on cross-cultural groups and organizations, especially for his theory of cultural dimensions.

Daimler Benz

A global automobile manufacturer known for producing high-quality, luxury vehicles; now part of Daimler AG.