What Is the Difference Between a Pop-Up and Pop-Under Ad

question 35

Multiple Choice

What is the difference between a pop-up and pop-under ad?

• A) A pop-up ad appears quickly when you open a Web site; it may be sometime before you see a pop-under ad
• B) A pop-up ad uses a separate window; a pop-under ad does not
• C) A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad
• D) A pop-under ad is a type of SpyWare; a pop-up ad is not

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Definitions:

Cognitive Tasks

Activities or exercises designed to assess and measure mental processes such as memory, attention, perception, and problem-solving skills.

Piaget Overestimated

The argument that Jean Piaget, a Swiss psychologist known for his work on child development, overvalued the age at which certain cognitive abilities develop in children.

Responsible Stage

The stage where the major concerns of middle-aged adults relate to their personal situations, including protecting and nourishing their spouses, families, and careers.

Middle-Aged Adults

Typically refers to individuals in the age range of 40 to 65 years, who are often experiencing a range of biological, psychological, and social changes.