Which Term Describes a Business' Approach to Offering Multiple Ways

question 76

Multiple Choice

Which term describes a business' approach to offering multiple ways in which customers can interact with it?

• A) Customer relationship management (CRM)
• B) Customer collaborative systems (CCS)
• C) Multi-channel service delivery
• D) Multi-path convergence

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Definitions:

Digital Analytics

The collection, measurement, analysis, and interpretation of digital data to understand and optimize web usage.

PR Campaign

A strategic communication effort designed to influence public perception and achieve specific goals for an organization or cause.

Focus Group Research

A qualitative research method where a small, diverse group of people discuss a topic under the guidance of a moderator to gather opinions and attitudes.

Moderator

A moderator is someone who manages discussions in forums, debates, or social media sites, ensuring the conversation remains respectful and relevant.