What Is a Fundamental Goal of CRM Systems

question 134

Multiple Choice

What is a fundamental goal of CRM systems?

• A) To provide customers with information partnerships
• B) To lower the costs of maintaining inventory systems
• C) To manage and track customer interactions
• D) To manage, track, and supply products and services to customers in a timely manner

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Definitions:

Markup Percentage

The ratio between the cost of a good or service and its selling price, expressed as a percentage over the cost.

Total Cost Method

A method of inventory valuation where the total cost of goods available for sale is allocated to the cost of goods sold and ending inventory.

Invested Assets

Assets that are purchased or acquired for the purpose of generating income or appreciation, including stocks, bonds, real estate, and more.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue is contributing to covering fixed costs and generating profit.