IT Supports CRM with Front and Back Office Systems

question 130

Multiple Choice

IT supports CRM with front and back office systems. Which statement describes a front office system?

• A) The notepad that salespeople use to record customer information while at the customer site
• B) The computer interfaces that collect customers' information and sends it to the main information system
• C) The computer systems that process customer orders and other customer information
• D) The systems that interact with the supply chain management systems

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Definitions:

Discontinuous Innovation

A breakthrough product or service that creates a completely new market or drastically changes both the existing market and consumer habits.

Market Modification

The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.

Product Repositioning

The strategic process of changing a product's place in the market by altering its image, target audience, or distinct features.

Trialability

A characteristic of a product or service that allows potential consumers to experiment with it on a limited basis before making a purchase decision.