What Is a Loyalty Program

question 15

Multiple Choice

What is a loyalty program?

• A) A program that rewards suppliers when delivery of products and services exceeds expectations
• B) An analysis of customers and their recurring purchasing habits with your business
• C) A reward system for customers based on the amount of business they do with your business
• D) A process of moving into a new market for a particular product or service

---

Definitions:

Sternberg's Theory

A psychological theory developed by Robert Sternberg that proposes a triangular model of love, comprising intimacy, passion, and commitment.

Components of Love

The different elements that contribute to the experience and expression of love, such as intimacy, passion, and commitment.

Social Forces

The societal elements, including institutions, norms, and cultural dynamics, that influence individuals' behaviors and interactions within a society.

Constrain our Choices

The limitations placed on decision-making by external factors such as societal norms, economic conditions, or legal restrictions.