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If your business had two strategic initiatives this year. One initiative focused on improving customer satisfaction. The second focused on providing customers with their purchase history from any Internet site in the world. If you were to allocate 15% of your IT budget to the first initiative and 25% to the second initiative, what type of strategy are you applying?
Prejudice
An unjustifiable and usually negative attitude toward a group and its members. Prejudice generally involves negative emotions, stereotyped beliefs, and a predisposition to discriminatory action.
Just-World Phenomenon
The tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get.
Ingroup Bias
The tendency to favor our own group.
Stereotyping
A cognitive process where individuals generalize attributes, characteristics, and behaviors to members of a particular group.
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