Which of the Following Is NOT an Example of Measurement

question 25

Multiple Choice

Which of the following is NOT an example of measurement?

• A)A researcher measuring the amount of beverage people consume with their meals.
• B)A researcher classifying people who enter a store based on their gender (male or female).
• C)A researcher collecting demographic information of online shoppers visiting a particular web site.
• D)A researcher collecting qualitative information about shoppers visiting a retail store.
• E)A researcher observing a focus group discussion from behind a one-way mirror.

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Definitions:

European Union

A political and economic union of 27 member states that are located primarily in Europe, which aims to ensure the free movement of people, goods, services, and capital.