In Order to Estimate Respondents' Satisfaction with Coke, a Researcher

question 28

Multiple Choice

In order to estimate respondents' satisfaction with Coke, a researcher asks "In a month, how frequently do you buy Coke?" Another researcher objects to the use of this scale stating that the scale captures purchase frequency and not customer satisfaction. One can say that the scale lacks:

• A)reliability.
• B)face validity.
• C)application comprehension.
• D)application assessment.
• E)application stability.

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Definitions:

Hydrogen Ion

A positively charged ion or proton, H+, which is common in acid-base reactions in chemistry and biological systems.

Structural Organization

Refers to the way in which different parts of an organism or system are arranged and work together.

Organelle

An organelle is a specialized subunit within a cell that has a specific function, enclosed either by its own membrane or none.

Chemical Bonds

Attractive forces that hold atoms together in compounds, crucial for the formation of molecules and materials.