What Type of a Scale Asks the Respondent to State

question 31

Multiple Choice

What type of a scale asks the respondent to state his / her agreement or disagreement with a series of statements about a specific brand in terms of a five-point scale ranging from strongly agree to strongly disagree?

• A)Likert scale
• B)Semantic differential scale
• C)Paired-comparison scale
• D)Constant sum scale
• E)Numerical scale

---

Definitions:

Dividends

Funds distributed by a company to its stockholders, typically from earnings.

Retained Earnings

The portion of net income not distributed to shareholders but retained by the company to reinvest in its core business or to pay off debt.

Stock Dividend

A payment made to shareholders in the form of additional shares rather than cash, often based on a predetermined ratio to existing ownership.

Balance Sheet

A summary document that outlines a firm's liabilities, assets, and equity held by shareholders at a particular moment.