When a Market Researcher Asks If a Project Will Be

question 28

Multiple Choice

When a market researcher asks if a project will be international, national, or regional in nature, the researcher is trying to determine:

• A)time frame requirements.
• B)degree of accuracy.
• C)scope of the research.
• D)availability of resources.
• E)research objectives.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.